The best catalyst to create this situation is a sizable lighthouse project at the start. Building organically requires sufficient management attention and resources to accelerate the time to market. They may pursue an entire manufacturing process-such as electrode manufacturing, cell assembly, or cell finishing-or a subset of steps within any of those processes. Companies should analyze which of their existing competencies and skills can be applied or readily adapted to battery manufacturing processes and then choose which opportunities to pursue based on attractiveness and fit. Approaches for developing the competencies needed to competeĮuropean equipment manufacturers looking to pivot to or expand in the battery cell equipment market can consider four pathways to developing the competencies they will need to effectively compete: The growth opportunity in battery cell manufacturing equipment can thus become an attractive opportunity for machinery companies looking for new growth markets to which they can transfer their existing skills and expertise. The high-capital-expenditure coating and drying process, for example, requires high-accuracy thin-layer deposition, with some similarities to what is needed in the paper, tape, glass, and technical textile–manufacturing equipment industries.Ĭell assembly, which entails punching, stacking, winding, welding, and sealing, is relatively less specific to battery manufacturing, and more similar to general manufacturing and automation processes. While equipment manufacturers that already have expertise and capacity for battery manufacturing equipment can use the beneficial funding environment to grow their businesses, others can capture the opportunity by pivoting their competencies.Įquipment suppliers to industries whose manufacturing process steps are comparable to those of battery cell production have a particularly advantageous starting position to pursue the battery opportunity. Opportunities for equipment manufacturers to pivot However, competition among equipment suppliers will intensify, requiring all involved stakeholders to carefully assess their existing operations and capabilities and craft strategies to make the most of this unprecedented opportunity. Equipment manufacturers can take advantage of this favorable environment to support their growth plans in the battery cell industry. The European Green Deal, national support schemes, pressure from activist investors, and broad stakeholder support for sustainable energy coalesce to give battery manufacturing equipment suppliers attractive access to public and privateįunding. Gigafactories unlocks opportunities for equipment manufacturers to secure new supply contracts, rather than compete solely based on existing relationships with incumbent battery cell manufacturers. Furthermore, the emergence of new battery cell manufacturing companies planning to build Prior to 2025, companies are making buying decisions about manufacturing equipment supply now. Since the majority of announced new gigafactories have planned to start production Visit the page Responding to the urgent need for equipment and capturing the funding tailwindĮV OEMs and battery cell manufacturing companies will need manufacturing equipment to ramp up production fast and to ensure high factory production performance.
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